An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.
Archive: October 2010
True Green: Follow the FTC’s Latest Guidelines
October 25th, 2010 by PRNEWSLooking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.
Testifying Before Congress? Time to Sweat the Details
October 25th, 2010 by PRNEWSWidmeyer Communications offers tips for preparing for congressional testimony that can be applied to any speaking situation.
Translating Complex Science Topics Is Really an Art
October 25th, 2010 by PRNEWSTo communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.
Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns
October 25th, 2010 by PRNEWSRoyal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.
A New CEO’s Checklist for Effective Communication
October 25th, 2010 by PRNEWSThese tips to make the introduction of a new CEO as smooth as possible can also be a window into the new leader’s communications style.
Beer and Politics: Latch Onto an Issue That Resonates
October 25th, 2010 by PRNEWSThe American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.
Add Digital/Social Elements to Crisis Simulations
October 25th, 2010 by Andrew GilmanNow that social media is critical to crisis response, it’s important to integrate digital and social media components into your crisis preparedness activities, says expert Andy Gilman.
Case Study: PR Helps to Articulate Brain Disease to the NFL and the Public While Lifting Research Group’s Expert Standing
October 25th, 2010 by PRNEWSAfter discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.
Ads Rival Friends as Generator of Brand ‘Likes’; Johnson & Johnson Leads List of Top CSR Companies
October 25th, 2010 by PRNEWSâ–¶ Ads In: Friends’ recommendations may be the primary driver of brand “likes” on Facebook, but ads are not far behind, says a DDB / OpinionWay study. Findings include: • 75% of those who liked… Continued