Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.
Archive: July 2010
How CEO Robert Dudley Can Restore BP’s Reputation
July 28th, 2010 by Tim HayesRobert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.
Media Beat: Journalists’ Preferences
July 26th, 2010 by PRNEWSA recent global study of journalists reveals their preferences for receiving content from PR professionals.
Tap Into the Mass Mind for PR Success
July 26th, 2010 by Fard JohnmarWhile embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.
Customers Will Spend More for Great Service; Public’s Perception of Green Brands Decidedly Positive
July 26th, 2010 by PRNEWSMore than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.
How to Create Events That Meet Multiple PR Goals
July 26th, 2010 by PRNEWSWhen developed and executed properly, PR events can result in an audience’s deep connection to your brand.
Consumer-Based Review Sites Offer PR Execs Pain and Pleasure
July 26th, 2010 by PRNEWSDealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
Deep Knowledge of Customers Drives Today’s Engagement Tactics
July 26th, 2010 by PRNEWSWhile a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Is a Crisis Really a PR Problem?
July 22nd, 2010 by Eric DezenhallIn times of crisis, PR always seems to be at the heart of the story. But should it be?
Even Most Admired Companies Take Hits From Public
July 21st, 2010 by PRNEWSA corporate reputation study shows the depth and breadth of public sentiment towards well-known brands.