Archive: August 2008

Everyone expects journalists to be pushy. To a significant extent, that’s their job and those of us who respond to the media "dance the dance" with them and hope for some balance in the resulting… Continued

We are two, small TV stations in Portland, ME, a state where residents proudly place a high value on a clean environment. Going green in Maine was a no-brainer. Our initial plan was figure out… Continued

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y’ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel,… Continued

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the… Continued

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued