In today’s turbulent business environment, there is no shortage of crises du jour, which helps explain the evergreen quality and ubiquity of case studies, expert strategies and thought leadership pieces on the topic of crisis… Continued
Archive: July 2008
Seeing the Forest for the Trees: How to Spot an Issue Before It’s a Crisis
July 28th, 2008 by PRNEWSGoing, Going, Gone: How to Go Green Without Greenwashing
July 28th, 2008 by PRNEWSIt’s surprising how often PR professionals stump potential clients simply by asking them why they want to "go green." Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued
Going Green: Five Elements to Consider
July 28th, 2008 by Iris DorbianIf your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What… Continued
“Corporate Sustainability” No Longer an Oxymoron
July 28th, 2008 by Iris DorbianA report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the… Continued
Best Practices for Managing a New Conference
July 28th, 2008 by Iris DorbianNews conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to “gather” and communicate remotely… Continued
Going Green Without Greenwashing
July 28th, 2008 by Iris DorbianIt’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued
Bloggers’ Influence On Mainstream Media
July 23rd, 2008 by PRNEWSMedia research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5… Continued
Effectively Communicating in Wake of Catastrophes
July 22nd, 2008 by Iris DorbianLike countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered… Continued
Best Practices for Launching a Successful Corporate Volunteerism Program
July 21st, 2008 by Iris DorbianThinking about a skills-based volunteer program? Skills-based volunteerism can take many forms, from pro bono engagements to board service—all have the potential to drive significant impact in the community. Following is a list of key… Continued
Tip Sheet: Manage by the Numbers to Increase Profitability
July 21st, 2008 by PRNEWSBy Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued