By Ted Pincus Whether you’re in PR agency management or heading the PR staff of an organization, one of the most frequently recurring nightmares disrupting your sleep nowadays must be employee retention. If employee relationships… Continued
Archive: July 2008
Onward & Upward: PR Business Poised for Growth and Profits
July 31st, 2008 by PRNEWSTired of hearing the word “recession” yet? If so, don’t worry–it won’t be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at… Continued
Mobile Web Applications A Must
July 30th, 2008 by PRNEWSMobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued
Three Ways to Get Media Attention
July 29th, 2008 by Iris DorbianCorporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they… Continued
Tradition Meets Innovation: using Dark Sites
July 28th, 2008 by Iris DorbianOnce a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued
Tip Sheet: Ethics & PR: Communications With a Conscience
July 28th, 2008 by PRNEWSBy Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued
Case Study: Hit Me With Your Best Shot: A Repositioning Campaign Grinds Out a Positive Buzz for Coffee
July 28th, 2008 by PRNEWSCompany: National Coffee Assn. Agency: Wyatt Communications Timeframe: 2004-2008 Despite fleeting spikes in coffee consumption during the last 50 years, the percentage of U.S. adults who drink coffee on a regular basis has declined steeply… Continued
Quick Study: Western Nations Swoon Over Web Ads; Logo Trends Explored; Sustainability Reporting Now the Norm
July 28th, 2008 by PRNEWS*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable… Continued
How To…Manage a News Conference
July 28th, 2008 by PRNEWSNews conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued
Did You Know?
July 28th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Partnering with scientists and researchers adds credibility to a campaign, especially when it is health-related. 2. The amount of time consumers spend… Continued