Archive: December 2007

Campaign: Crisis in Darfur Winner: United States Holocaust Museum & Google Seeing historical parallels to its own cause,executives at the U.S. Holocaust Memorial Museum in Washington D.C, envisioned an opportunity to educate vistors about the… Continued

It’s not an easy time to be in business; economic instability, a tumultuous global economy and widespread corporate fraud continue to complicate matters for those organizations just looking to do well by doing good. This… Continued

    What gets measured gets managed is an axiom to which many CEOs subscribe. As important as media measurement may be, is that all you aspire to manage? James E. Grunig, professor emeritus at the… Continued