Campaign: Growing the Mom’s Network on 3aday.org Winners: Dairy Management Inc., Edelman PR Dairy Management Inc. wanted to reach more of its consumer evangelists – young mothers – for two purposes: to promote the benefits… Continued
Archive: December 2006
Public Service Campaign
December 11th, 2006 by PRNEWSCampaign: America’s WETLAND: Campaign to Save Coastal Louisiana Winner: America’s WETLAND It’s no surprise that Hurricanes Katrina and Rita took a devastating toll on the wetlands of coastal Louisiana; what may come as a shock… Continued
PR On A Shoestring
December 11th, 2006 by PRNEWSCampaign: Rural Transportation for Persons with Disabilities Winner: Pennsylvania Department of the Auditor General The Pennsylvania Department of Transportation (PennDOT) had to come up with enough funding to expand its Persons with Disabilities Rural Transportation… Continued
Press Release
December 11th, 2006 by PRNEWSCampaign: Blitz Jay Leno Day Winner: Cincinnati USA Regional Chamber Cincinnati USA Regional Chamber executives wanted to celebrate the 3-0 season start of the Cincinnati Bengals in the fall of 2005 – a record that… Continued
Member Communications
December 11th, 2006 by PRNEWSCampaign: Nation’s Building News Winner: National Association of Home Builders The official weekly online e-newspaper of the National Association of Home Builders (NAHB) was looking for a makeover to attract a larger readership among the… Continued
Media Relations
December 11th, 2006 by PRNEWSCampaign: The Making of an ICU Nurse Winner: Massachusetts General Hospital, Patient Care Services Gone are the days where the nursing profession was best illustrated by white paper hats and stockings. The problem is that… Continued
Marketing Communications
December 11th, 2006 by PRNEWSCampaign: 2005-2006 Celebrating Women’s Health Lecture Series Winner: Christiana Care Health System For five years, Christiana Care Health System has celebrated women’s health with a lecture series as part of a community education/outreach effort. But… Continued
Interactive PR/Marketing
December 11th, 2006 by PRNEWSCampaign: Building Homes of Our Own Interactive CD-ROM Education Game Winner: National Association of Home Builders Interactivity is an appealing characteristic of any PR campaign, especially when the target audience is kids and teenagers. That… Continued
Fundraising And Membership Campaign
December 11th, 2006 by PRNEWSCampaign: Digital Mammographic Imaging Screening Trial Winner: American College of Radiology Standard film mammography has not always served the needs of certain women. For them, digital mammography offers a significantly more effective option, although few… Continued
External Publication
December 11th, 2006 by PRNEWSCampaign: The Ivory Tower and the Smokestack Winner: University of Cincinnati Many students and professionals are aware of university cooperative programs, where students work to get hands-on experience in their fields of study while still… Continued