In observance of the Thanksgiving holiday, PR News will not publish on Monday, November 27. Publication will recommence on Monday, December 4. We hope you have a wonderful holiday.
Archive: November 2006
Tip Sheet: The Problem With PR? Maybe It’s Us.
November 20th, 2006 by PRNEWSIt seems that many communications professionals have forgotten that the word “relations” is in their job title. Relations, as in “relationships,” are the linchpins of what we do. But due to increased work loads, reduced… Continued
The Timeline: Releasing Information On Schedule
November 20th, 2006 by PRNEWSThe birth of an endangered species baby animal such as a giant panda is a red-letter event for the entire world, but it must be handled very carefully for the sake of the infant and… Continued
Case Study: Panda PR: When Media Relations Turns Into A Mission, Being Prepared Is Everything
November 20th, 2006 by PRNEWSCompany: Smithsonian’s National Zoo Timeframe: 2005, ongoing The birth of an animal infant that is part of an endangered species and also happens to drive even sensible adults into a frenzy of adoration is a… Continued
Quick Study: Click Fraud Concern; Ethical Workplaces; CSR’s Impact On Recovery; Employee 911
November 20th, 2006 by PRNEWSWhat, Me Worry About Click Fraud? Any company engaged in pay-per-click advertising knows it’s a risky proposition, because advertisers shell out money to a search engine every time a surfer clicks on the company’s links,… Continued
How To: Maximize The Time You Spend At A Conference
November 20th, 2006 by PRNEWSThe Public Relations Society of America’s 2006 International Conference may be in the rearview mirror, but it still resonates as a lesson in the importance of approaching a multi-day conference with a strategy. The combination… Continued
Did You Know?
November 20th, 2006 by PRNEWSSeven things you’ll learn in this week’s issue of PR News 1. It only takes 450 words to communicate a rock-solid strategy to the CEO. (p. 6) 2. Ratios can define trends, shape pitches and… Continued
When It Comes To Crisis Communications, Web-Based Management Beats Panic
November 20th, 2006 by PRNEWSThe crisis hits like a thunderbolt. It’s Saturday night. Your executives are scattered across the U.S., Europe and Asia. That’s when you learn the hard way that your crisis preparation binder, which sits on the… Continued
PRSA Conference Wrap-Up: Leading Your Organization Takes Strategy
November 20th, 2006 by PRNEWSThe validity of communications as both a science and an art is not just a modern-day battle. The concept dates back thousands of years to a time when Aristotle – responding to Plato’s defamation of… Continued
Corrections
November 13th, 2006 by PRNEWSIn the 11-06-06 All-Star issue, PR News incorrectly identified two honorable mentions, Julia Cartwright and Emily Callahan, and one Hall of Fame inductee, Tom Martin. Cartwright is the SVP of communications for the American Legacy… Continued