As the technology landscape continues to widen its purview at warp speed, so does the number of internal communications outlets available to managers and senior executives. Gone are the days when employee relations were relegated… Continued
Archive: August 2006
Tip Sheet: Readying Your CFO for the Earnings Call
August 28th, 2006 by PRNEWSA newly crowned high-level controller or Chief Financial Officer will find that he suddenly must communicate to broader and more diverse audiences than ever before and it is your job to prepare him. Reporting on… Continued
PR Scorecard: Good PR / Bad PR: Scooped Up in the Net
August 28th, 2006 by PRNEWSAlthough the movie “Snakes on a Plane” opened in the number one box office position for its debut weekend (August 18-21), its lower-than-expected $15.2 million gross was considered a huge disappointment by the film industry.… Continued
Case Study: Mining a Niche for PR Gold
August 28th, 2006 by PRNEWSCompany: OpsTechnology Agency: VerbFactory Timeframe: 2004 to present Many PR professionals will either laugh or cringe in recalling executives who demand (not expect, demand) coverage in publications such as the Wall Street Journal or the… Continued
PR Sherpa: CSR Resources
August 28th, 2006 by PRNEWSGot Corporate Social Responsibility (CSR) on the brain? If you don’t, you should…
Quick Study: Global Brand Health; Shifting Focus of Communications Competencies
August 28th, 2006 by PRNEWSThe Dangers And Opportunities Behind Global Brands *A study released last month by the Economist’s Intelligence Unit reported that, “Cultural differences between countries, the intangible nature of services and the fragmentation of marketing channels, all… Continued
Measurement Award Goes To Porter Novelli And Watson Pharma:
August 28th, 2006 by PRNEWSLast week, the Institute for Public Relations announced the winner of its annual Jack Felton Golden Ruler Award, which honors public relations campaigns or programs with clear, measurable objectives and innovative methods of evaluation. This… Continued
How To…Pitch a Blog
August 28th, 2006 by PRNEWSIn today’s media landscape, blogs are to communications what radio was in the 1920s and 30s, television in the 1940s and 50s, and newspapers in the 1960s and 70s, thus requiring PR professionals to continuously… Continued
Breaking (Some of) the Rules During a Crisis
August 28th, 2006 by PRNEWSFrom the dubious activities at the U.S. Army’s military prison at Guantanamo Bay to the lurid rape accusations leveled against members of the Duke University lacrosse team to the chaos of the 2005 Gulf Coast… Continued