(This week, PR News editors Phil Hall and Aaron Jenkins carve up a pastry-inspired PR campaign.) AARON: Rear-end a Pennsylvania motorist this summer and you just might end up with shoofly pie on your bumper.… Continued
Archive: July 2006
PR Spotlight: Hey, Kids, How About Some Airport Science?
July 17th, 2006 by PRNEWSWaiting for one’s luggage at an airport baggage claim area can easily bring about a headache – particularly if there are screechy, bored kids running around. Bayer Corporation, which knows a thing or two about… Continued
PR Scorecard: Good PR / Bad PR: When the CEO Steps Forward
July 17th, 2006 by PRNEWSTrue or false: The CEO is the best PR representative for a corporation? The answer: True and False. It is true if there is a CEO who is comfortable with the media and investors and… Continued
Case Study: Ghostwriter Scares Up a Hit
July 17th, 2006 by PRNEWSCompany: National Private Duty Association Agency: corecubed Timeframe: October 2004 to September 2005 A successful PR effort doesn’t always require scores of hits in high-visibility media. Here’s a Case Study that smacked a grand slam… Continued
Your Business: Your Personal Appearance Affects Your Business
July 17th, 2006 by PRNEWSPR is all about image, yes? Well, what about your image? As a PR professional, your business success hinges upon not only your communications skills and connections, but also how you present yourself. And it… Continued
The PR Sherpa: Junking the Junkets, Hispanic Messaging
July 17th, 2006 by PRNEWSQuestion: How do you feel about setting up press junkets, with large numbers of reporters interviewing a subject at once, versus one-on-one interviews? ANSWER: From a time viewpoint, junkets can ferry in a larger quantity… Continued
Tip Sheet: PR People Who Need People
July 17th, 2006 by PRNEWSBy Michael J. Smith PR for its own sake is not enough anymore. Clients want our work to lead to real, tangible business development. I’ve been in PR for 25 years and believe it is… Continued
Pr Pulse: Eat Tar Heel
July 17th, 2006 by PRNEWSThe Food Lion supermarket chain operates 490 stores in North Carolina, and last month it showed its home state colors with a two-week promotional campaign titled “Got to be NC Products.” The endeavor provided in-store… Continued
Outreach to Risk Managers Averts Crisis Communications Hiccups
July 17th, 2006 by PRNEWSHistorically, corporate communications and corporate risk management have been spherically exclusive. But increasingly, those division lines are dissolving. PR professionals not only play a part in risk communications, but they can also have a hand… Continued
Word-of-Mouth PR Redefines The Concept of Lip Service
July 17th, 2006 by PRNEWSWhen it comes to spreading the word in a PR campaign, every PR professional knows that the messenger is just as important as the message. “You have to have the right spokesperson,” says Gene Grabowski,… Continued