Archive: March 2006

Government lobbying often relies heavily on PR strategies to leverage influence. Yet in the wake of the Jack Abramoff scandals that rocked Washington, it might appear the lobbyists themselves are in need of PR assistance.… Continued

Metro-Goldwyn-Mayer, Los Angeles, named Priority PR founder Jeff Pryor to the newly created post of executive vice president of corporate communications. InterContinental Hotels Group Asia Pacific, Singapore, named Birte Sebastian as director of corporate communications… Continued

(This week, PR News editors Phil Hall and Courtney Barnes debate the value of media outlets that reprint press releases verbatim and pretend they are original articles.) PHIL: Here’s something every PR professional will relate… Continued

What do the U.S. military, a “Golden Girl” and an Irish rock star-turned-humanitarian have in common? Relatively little, except that all were recently the focus of high profile PR campaigns. But high profile PR doesn’t… Continued

Many areas within post-Katrina New Orleans have yet to resume normalcy: Less than half of the city’s 480,000 residents have returned, many hospitals and public schools remain closed, and basic public services such as trash… Continued

Company: The Ogden Museum of Southern Art Timeframe: September 2005 to present Museums and the PR surrounding special exhibitions have been the economic energy source for many cities. But in the six months since Hurricane… Continued

Don’t be surprised if you hear Drew Setter humming “Let the Sunshine In” or “Windmills of Your Mind” at his Albuquerque, NM, office. The president of Drew Setter & Associates, he scored a grand slam… Continued

QUESTION: How can PR professionals anticipate and overcome digital risk factors? ANSWER: As more and more companies venture into the world of digital marketing, many face unchartered waters that are teeming with perils and ripe… Continued

By Mark Weiner In the financial world, “Return On Investment” (ROI) and “Value” are terms that are commonly understood and measured, but not so in the world of public relations, where “ROI” and “Value” are… Continued

Interfaith PR unity is a rare occurrence in Russia, which has a long history of animosity between its three major religions. However, the nation’s Christian, Muslim and Jewish leadership unified their PR machinery by pressuring… Continued