(This week, PR News editors Phil Hall and Courtney Barnes chill their champagne bottles while considering the challenges of doing PR for alcoholic beverages.) PHIL: Do you know whom I admire? I tip my hat… Continued
Archive: December 2005
PR on the Rocks: The Challenge of Creating Strategies to Promote Alcohol
December 21st, 2005 by PRNEWSSurvey Results: How To Set Objectives That Are Reasonable, Measurable and Meaningful
December 21st, 2005 by PRNEWSAs the PR profession accrues more and more evidence surrounding the measurability of its value, the success in doing so rests increasingly on one’s willingness to set measurable objectives right from the start. To be… Continued
PR Movers
December 21st, 2005 by PRNEWSBrenda C. Siler was recently named national director of communications and marketing for the United Negro College Fund. She was formerly director of public relations for the American Speech-Language-Hearing Association. Val Belmonte, former executive director… Continued
Workforce Discrimination and the Potential PR Repercussions; Podcast PR Opportunities?
December 21st, 2005 by PRNEWSQUESTION: There are few things more unpleasant in the workplace than complaints of discrimination and harassment. Is this something my company should be concerned about going into 2006? ANSWER: In a word: Yes. And if… Continued
Splitting Hairs: Value, Expectations And ROI In Public Relations
December 21st, 2005 by PRNEWSBy Mark Weiner Delahaye President Mark Weiner discusses the ways by which professionals can demonstrate and generate value-for-money. People who fund public relations programs typically do so for the benefit of an organization, a brand… Continued
PR Pulse: Ho-Ho-Hilton?
December 21st, 2005 by PRNEWSWhat can the corporate PR world learn from Paris Hilton? Easy: Overexposure to the media will result in an excess of familiarity and can lead to the “borrowing” of your image by odd people ready… Continued
PR Professionals Cite Blog Mania, Ethics Miasma as Top Trends For 2005 and Into 2006
December 21st, 2005 by PRNEWSIt was a year when the blogs took over the media, Mother Nature and FEMA gave New Orleans a one-two punch, PR professionals faced new concerns regarding issues of measurement and message control, and the… Continued
Did Someone Say ‘Christmas’?
December 14th, 2005 by PRNEWS(This week, PR News editors Phil Hall and Courtney M. Barnes tiptoe through the PR minefield surrounding the use of “Christmas” in year-end promotional campagins.) COURTNEY: ‘Tis the season to be … politically correct? Judging… Continued
Case Study: Upgraded Online Presence Adds a Roar To Zoological Society’s E-commerce Site
December 14th, 2005 by PRNEWSCompany: Cleveland Zoological Society Timeframe: Early 2003 – Mid-2004 Budget: $50,000 Prior to 2003, the Cleveland Zoological Society was represented online through a subsidiary page of the Cleveland Metroparks Zoo’s Web site. Members and donors… Continued