In ‘PR Execs Go Back To School To Master Business Acumen’ (Aug. 24), the reference to “net percent value,” attributed to Anthony D’Angelo from Carrier, was incorrect. It should have read “net present value.” We… Continued
Archive: August 2005
Agency-Client Negotiations: Trust, But (Please) Verify
August 31st, 2005 by PRNEWSBy Jerry Doyle “Principled negotiating” is the best approach between the client and its PR agency. After all, it’s not about having one side win; it’s about the relationship. It’s about learning from history while… Continued
Media Metrics
August 31st, 2005 by PRNEWSAs summer fades, so, too, will many of those promises to hit the health club to get in better shape…that is, until New Year’s resolutions start to creep up on us a few months from… Continued
A Different Kind Of Treatment
August 31st, 2005 by PRNEWSIt’s a question few PR professionals can avoid. Identity often begins with a moniker, perpetuating senior PR managers’ struggle to make it catchy, distinct and accurately descriptive of what it represents. For ChiroPractice Marketing Solutions… Continued
Chiropractors Snap Back From A ‘Crooked’ Reputation
August 31st, 2005 by PRNEWSCLIENT: ChiroPractice Marketing Solutions PR AGENCY: Chet Holmes Int’l TIMEFRAME: Nov. 2004 – ongoing It’s a bonus for kids going back to school. Students in many markets are receiving free backpack-fitting evaluations from chiropractors this… Continued
The Internet Losing ‘Site’
August 31st, 2005 by PRNEWSDoes this sound familiar? You go online to search for a simple piece of information on a company’s Web site — a telephone number for a particular department, say, media relations, or a street address… Continued
Bedside Manner Needed To Nurture Interns Along
August 31st, 2005 by PRNEWSBy Ian Lipner It’s easy to tell when the summer’s almost over. It gets dark earlier. Pennant races heat up. A bit closer to home, clients and executives come back from their vacations armed with… Continued
PRSA Proclaims September ‘Ethics Month’
August 31st, 2005 by PRNEWSWhile we applaud the Public Relations Society of America (PRSA) calling September “Ethics Month,” the effort reminds us of Earth Day, which begs the question: Why reserve just one day to recognize the environment? Does… Continued
Truth Or Consequences: Navigating A New Ethics Landscape
August 31st, 2005 by PRNEWSDavid Rickey, VP of public relations at insurance and financial services firm Alfa Corp. (Montgomery, Ala.), usually distributes at least one video news release (VNR) a month on agricultural issues, making sure to include a… Continued