In an episode of “The Simpsons” a cat burglar robs the citizens of Springfield deaf, dumb and blind, stealing, among other valued items, Lisa’s saxophone and Bart’s stamp collection. After Homer starts a vigilante group… Continued
Archive: November 2004
Talking The Glitzy Talk: Making News Into News When Nothing’s Clicking
November 17th, 2004 by PRNEWSAfter the non-news of the last few nasty election months it’s time to get back to reality. Oh right. We don’t have that luxury. Reality is just on TV and sometimes on novelty Web sites… Continued
A Timely Spin
November 17th, 2004 by PRNEWSBy Cheryl Metzger Director of Communications – White Horse The holidays are upon us, and you may be wondering whether or not to add a little holiday flair to your Web site. The answer depends… Continued
During Seasonal Holidays, New Ways to Wrap Web Sites
November 17th, 2004 by PRNEWSThroughout the year UPS.com delivers packaging information to the b-to-b companies that are the shipping giant’s bread-and-butter. But from November through December, when UPS plans to ship more than 340 million packages, UPS.com adds a… Continued
Bitter Pill: Merck’s PR Response To Vioxx Debacle Hard to Swallow
November 17th, 2004 by PRNEWSOn Sept. 30 global drug maker Merck pulled its blockbuster arthritis drug Vioxx off the market after studies showed that using the drug could lead to increased risk of heart attack and stroke. On November… Continued
‘Stars of PR’ Radio Align, Online…
November 10th, 2004 by PRNEWSIs “PR TV” next? Last week marked the debut of “Stars of PR (with Cindy R)” on internet radio station VoiceAmerica (http://www.voiceamerica.com). The ‘Cindy R’ referred to in the program is Cindy Rakowitz, a 25-year… Continued
PR Notebook
November 10th, 2004 by PRNEWSLeaders of the (CEO) Pack…It’s a list worth noting for PR execs who have access to the inner sanctum. Or better yet, PR managers striving for a permanent “seat at the table.” The list of… Continued
The Sting of Secrecy is There For Everyone to See
November 10th, 2004 by PRNEWSSecrecy seldom pays off as a communication strategy and never has that been more evident than in the recent cases of insurance giant Marsh & McLennan Cos. and pharmaceutical company Merck. When a company or… Continued
PR Sherpa: Trust Factor
November 10th, 2004 by PRNEWSIs “trust” starting to eclipse “transparency” as the mantra for corporate America? The importance of corporate “transparency” has been knocked around in the business press for the last several years but the scandals just keep… Continued
Down to Earth Ways to Make Your SMTs and VNRs Soar
November 10th, 2004 by PRNEWSIn these days of celebrity-soaked PR efforts, communication pros are turning more and more to Satellite Media Tours (SMTs) and Video News Releases (VNRs) to help get their clients’ messages out. According to Joann Butler,… Continued