Actually, we’re just taking a little breather in light of Labor Day. PR NEWS will not publish on September 6 but will return with a 10-page issue on September 13. Happy Holidays.
Archive: August 2004
PRsource.com Spreads Its Wings…
August 30th, 2004 by PRNEWSLogic Media Group (Nashville) re-launched its PRsource.com site earlier this month with a new set of options geared to both small and mid-sized businesses. Clients now will be able to select services tailored to their… Continued
A Little More Competition For the (Limited) PR Dollar…
August 30th, 2004 by PRNEWSPR budgets are still tight. The economy is still waiting to bust out. And procurement execs are gradually becoming a normal part of the agency-client relationship. But it’s OK to swim against the current, as… Continued
Changing of the Guard at Publicis Healthcare…
August 30th, 2004 by PRNEWSEdward Rady and Nicholas Colucci already have started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued
The Politics of Lies, Why’s and Alibis
August 30th, 2004 by PRNEWSBy Rodger Roeser While in Cleveland recently I heard a band called Turning Force that has a tune called “Set Your Mother on Fire.” It is a rocking, poignant romp that basically makes the point… Continued
A New Deal In Vegas
August 30th, 2004 by PRNEWSBy Jim O’Connell/O’Connell & Goldberg As the first high-rise condominium to be built on the Las Vegas Strip in two decades, Turnberry Place would feature breathtaking views and luxurious amenities in each residence. But considering… Continued
Realtor Bets On Vegas — And Comes Up A Winner
August 30th, 2004 by PRNEWSWhen the Aventura, Fla.-based realtor Turnberry Associates decided it wanted to build and sell luxury condos near the Las Vegas strip, the company knew it was taking a bit of a gamble. For starters, the… Continued
Politics, PR & Spending: Does Increase In Political Spending Mean Rising Tide For PR?
August 30th, 2004 by PRNEWSThere are marketing dollars there for the taking. That is, of course, if you can make a convincing case as to the value of PR. While many studies this year have focused on political advertising… Continued
How The Big Three Newspapers Help To Spread The Message
August 30th, 2004 by PRNEWSAlthough the increasing fragmentation of media plays into the strengths of PR — more outlets mean more media vehicles for your message(s) — the top circulated newspapers (New York Times, Wall Street Journal, USAToday) continue… Continued