“It’s not like there’s a massive boycott [of U.S. goods]. Instead, it seems to be an erosion of support. It’s not falling off the face of the earth, but it’s clearly a warning sign for… Continued
Archive: May 2004
Did you know????
May 10th, 2004 by PRNEWSThat Hayslett Sorrel LLC, one of the South’s major independent PR firms, has changed its name to Hayslett Group LLC. The name change follows last year’s retirement of Mary Sorrel, who co-founded the company in… Continued
Back to the [PR] Drawing Board for Martha Stewart…
May 10th, 2004 by PRNEWSNow that her request for a new trial has been rejected Stewart is going to perhaps have to try and rehabilitate her reputation through more PR efforts, like the special apology she recently issued to… Continued
Sanjay Who? New Job Description for Deposed CEO…
May 10th, 2004 by PRNEWSIt may be a model for companies who don’t want any lingering whiff of scandal around after the executive in question has been put out to pasture. The Wall Street Journal reported May 4 that… Continued
How To Turn the Page with Magazines…
May 10th, 2004 by PRNEWSThe PR workshop tomorrow (May 11) will offer Magazine Publishers of America members (and non-members) a crash course on pitching magazines. Participants will be divided into four working groups with the opportunity to huddle with… Continued
ProfNet Spreads its Wings…
May 10th, 2004 by PRNEWSThe two new services, are aimed to make it easier for PR pros to offer reporters in-depth information on expert sources directly from the news releases in which they are quoted. The first, Profnet Profiles,… Continued
Long-Term TV Trends Play Into PR’s Strengths
May 10th, 2004 by PRNEWSBy Larry Moskowitz The ongoing explosion of specialty cable television channels, wildfire sales of TiVo boxes, geometric growth of digital cable subscriptions and the advent of video on demand is an absolute nightmare to the… Continued
Climbing the Hill
May 10th, 2004 by PRNEWSBy Audrey Peeters and Heather Champine/Media Relations Inc. To approach the media about legislative issues, specific elements should already be in place: Know Your History: Understand the legislation so that you can educate the media.… Continued
Contact Lens Campaign Focuses On Consumers
May 10th, 2004 by PRNEWSWhen the PR firm Media Relations started to work for 1-800 CONTACTS in early 2001, 1-800 CONTACTS had emerged as one of the biggest players in the mail order contact lens business, sending two million… Continued
Media Insight: Information Security
May 10th, 2004 by PRNEWSTechTarget 117 Kendrick St. Suite 800 Needham, MA 02494 781.657.1000 http://www.infosecuritymag.com The Wind Up Information Security targets the “man-in-the-middle.” Not your traditional middle manager (who is gradually going the way of the Edsel), mind you,… Continued