It’s not exactly a wake-up call since senior PR execs are well aware of the problem. A cup of ice water splashed on an unwitting face may be more like it. Affirming a trend that’s… Continued
Archive: January 2004
Personal Links to Public Problems
January 26th, 2004 by PRNEWSDefensive Web sites let supporters tell your story, even if you have to help them along. “In order for defense sites to be most effective they shouldn’t be formulated as denials by the accused. Instead,… Continued
‘Truth’ Web Sites Offer Rewards – and Risks
January 26th, 2004 by PRNEWSMichael Jackson has one. So does Martha Stewart. Indictments heard throughout the world. But we are referring to “truth” Web sites, the latest iteration in online communications. Both Jackson and Stewart are using the Internet… Continued
Clarification
January 19th, 2004 by PRNEWSIn ‘Beware The Shrinking News Hole’ (PR NEWS, Jan. 12, 2004) the information provided for the story should have been attributed to D S Simon Productions, which produces VNRs. We regret the error.
Raising the Red Flag…
January 19th, 2004 by PRNEWSFleishman-Hillard said last week that it has formed a strategic alliance with Pegasus Communications, based in Beijing. Terms were not disclosed. The new alliance will serve clients in media relations, market promotion, information, information technology… Continued
CSR No Longer A ‘Nice Thing’ But a ‘Must-Have’
January 19th, 2004 by PRNEWSWith a rapidly expanding audience tuning in to CSR activities, it’s impossible to ignore their growing influence on corporate reputation. In the past 10 years, Cone’s cause- related research has documented Americans’ increasing expectations of… Continued
Endorsements — of Every Stripe – Boost Cause Marketing Plan
January 19th, 2004 by PRNEWSSince 2001 Verizon Wireless PR has donated nearly 40% of its professional time to a cause marketing plan for abused women, employing everything from sports endorsement to press conferences to get the message out. The… Continued
Want to Keep Your Seat At The Table? Change Your Vocabulary
January 19th, 2004 by PRNEWSIn the rough-and-tumble world of corporate America, senior PR execs should consider themselves fortunate if they can win that proverbial seat at the table. But with many CEOs still skeptical as to PR’s inherent value,… Continued
Feel Warm and Fuzzy All Over…Even on Your Bottom Line
January 19th, 2004 by PRNEWSRob Densen, CEO of Tiller LLC, thinks he has a better — and more cost-efficient — way of creating what he calls “cause commerce” initiatives. It’s a new twist on doing well by doing good… Continued