That recently resigned White House spokesman Ari Fleischer had a speech disorder as a child? Fleischer, who started his own communications firm after leaving the Bush adminstration, shared his story with the American Speech-Language-Hearing Association,… Continued
Archive: September 2003
Inside Pitch: Study Says Boomers Prefer Print…
September 15th, 2003 by PRNEWSWith the dust finally starting to settle from the dot-com debacle, companies are once again scrambling to target the digital divide in their marketing and communications. But if you’re trying to appeal to Baby Boomers… Continued
PR People Movers…
September 15th, 2003 by PRNEWSShelton, an integrated communications firm providing PR, IR, creative services and marketing for high-tech companies, promotes Stacey Gaswirth to executive vice president and Kate Oliver to VP-Public Relations… PR veteran Michael Geczi joins APCO Worldwide… Continued
…And Tactics
September 15th, 2003 by PRNEWSThe results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the other with an increasingly… Continued
Unique Ingredients Create Tasty Food PR Campaigns
September 15th, 2003 by PRNEWSThe perception of beans hasn’t recovered since the infamous campfire scene in ‘Blazing Saddles,’ Mel Brooks’ hilarious spoof of the Old West that was released in 1974. “I’d say you boys have had enough,” brays… Continued
Will New Rules from American Bar Association Mean More Work for PR?
September 15th, 2003 by PRNEWSThe American Bar Association this summer changed its code of conduct for corporate lawyers, a move that could have a huge impact on how communications executives do their jobs. Under the new rules, attorneys can… Continued
Join PR NEWS on September 16 for a virtual seminar on "Best Practices in Analyst Relations"
September 8th, 2003 by PRNEWSThis PR NEWS virtual seminar, right from your desktop, will be held from 1:30-3 p.m. (ET) on Tuesday, Sept. 16. This is the only workshop you’ll need to get your analyst relations programs in high… Continued
Agencies and Their Clients Need to Set Performance Measures Including 3rd Party Evals
September 8th, 2003 by PRNEWSHaving been on both sides the fence, I have a clear understanding of the dynamics that can arise in the relationship between corporate communications/public relations departments and PR firms. I think a critical issue for… Continued
The Corporate-Agency Relationship: It’s All A Matter of Principle & Collaboration
September 8th, 2003 by PRNEWSThe most successful corporate-agency relationships are built on principle–six principles of business conduct to be exact–that both the corporation and the agency can agree on and follow. The principles were developed by Arthur W. Page,… Continued