Archive: April 2003

“Return on Investment” has become Topic A in the corridors of corporate communication departments. The debate about ROI centers on two elements: the desire to “generate” ROI and the need to “demonstrate ROI.” While the… Continued

Rarely are trends in investor relations precipitated by a single event or factor. It’s a dilemma facing many public companies today – whether or not to continue to provide guidance on earnings estimates to the… Continued

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company – – with 34 restaurants throughout… Continued

Dow Jones & Co. 100 Sixth Avenue New York, NY 10013 212.965.4162 http://www.wsj.com When WSJ.com extended its Web presence last year to include a separate section on health, Dow Jones executives said it was only… Continued

Deroy Murdock used to say he wrote about everything except sports and the Middle East. But in a post 9-11 universe writing stories about the Middle East has become routine for Murdock, a syndicated columnist… Continued

Maurie Perl, senior VP/corporate communications of consumer publishing giant Conde Nast Publications, will be honored today (April 28) at this year’s annual Matrix Awards luncheon in New York. The awards, presented by New York Women… Continued

The IABC says it will update its Web site today (April 28) in response to the World Health Organization warning against non-essential travel to Toronto — the site of the IABC’s annual conference June 8-11… Continued

The fists may fly at American Airlines. The airliner’s three major union groups said last week they were considering voting again on $1.6 billion in annual concessions their members recently approved to help the airliner… Continued

Multinational companies have to decide what their “persona” is going to be if they want to succeed in international markets, says Naseem Javed, CEO of ABC Namebank International, which specializes in corporate name identity. Their… Continued

It’s been a few weeks since all that spiel about having an order of “freedom fries” to go with your hamburger. The rumblings among U.S. consumers to boycott products from France, Germany and Russia have… Continued