Archive: September 2002

My Generation, AARP’s magazine tribute to the Baby Boomer generation, will close its doors with the January/February issue. The pub will be folded into Modern Maturity, and Editor Betsy Carter will become creative director for… Continued

One of the eternal struggles of PR is getting senior management to listen and to buy in to PR. Wouldn’t it be so much easier if PR were running the show? So we asked some… Continued

A year after the tragic events of Sept. 11, 2001, most PR practitioners have turned their attention to the impact of a tough economy and the widespread effects of big-name business scandals. In fact, many… Continued