Archive: April 2002

The leadership of the North American Association of Independent Public Relations Agencies (NAIPRA) recently began to sense that the association’s membership was growing increasingly positive about the economy. They put out their feelers in the… Continued

Corporate Moves Century 21 Real Estate Corporation names John Henry to the newly created position of VP, Customer Marketing. Henry most recently worked for AES Corporation and AT&T Consumer Services. Sorceron, a streaming media software… Continued

Communicating bad news – whether it’s poor financial results or a change in accounting firms – has become par for the course lately. As experts begin to cautiously predict economic recovery, Duffey and Robinson provide… Continued

The Big Five may soon be the Big Four regardless of what happens in the legal system: Arthur Andersen has lost a bevy of major clients as a result of the Enron debacle, including Sara… Continued

OK, so killer whales are technically mammals. But take a famous one like Shamu out of water (figuratively, of course), put his image on a Volkswagen Beetle, and send him on road trips around the… Continued

850 3rd Avenue 9th Floor New York, NY 10022 212/407-9700 http://www.seventeen.com If you’re hoping to reach teens, there’s probably no better print vehicle than Seventeen. An industry bible, the pub has been around for more… Continued

National News: “Wall Street Week” with Louis Rukeyser will be replaced by a new show called “Wall Street Week with Fortune,” set to debut this fall on Fridays. Geoffrey Colvin, Fortune’s editorial director, will co-host… Continued

Looking for great placements for all your summer stories? Here’s the inside track on what a few national mags will be covering in their July and August issues. Country Living Feeling patriotic? Country Living will… Continued

Pitching books and their authors to business and news programs has been a daunting task lately, given the ongoing coverage of “America at War” and the Enron/Arthur Andersen debacle. And pitching a book on innovation… Continued

The Wave, a bi-weekly newspaper launched last year in Silicon Valley, is coming to San Francisco. Publisher Peter Brafford believes the alternative newspaper will fill a void that the San Francisco Weekly and San Francisco… Continued