National News: Jocelyn Noveck, news editor for the Paris bureau of the Associated Press, becomes New York bureau chief. Noveck succeeds Sam Boyle, who is the new assistant business editor for special projects. For more… Continued
Archive: April 2002
Pitching Your Favorite PR Pub
April 8th, 2002 by PRNEWSAs the editors of PR NEWS, we’ve always been slightly jealous of our editorial peers who are featured in our weekly Media Insights. They get a chance to offer PR practitioners the scoop on how,… Continued
Do Your Homework with Kids: Get in the Trenches
April 8th, 2002 by PRNEWSHow do you know you may have a winner in the ever-fickle, hit-or-miss, trend-obsessed teen demographic? Well, you never do, but if after four years of research, scores of focus groups, polls, and online surveys… Continued
Prove Your Weight In Platinum
April 8th, 2002 by PRNEWSPR NEWS has opened entries for the industry’s most illustrious awards program: There’s no honor higher than a PR NEWS Platinum PR Award. Visit http://www.PRandMarketing.com for more information on this year’s program, including a variety… Continued
This Just In…
April 8th, 2002 by PRNEWSBrodeur Worldwide, part of the Omnicom Group, acquires Boston-based FitzGerald Communications, a tech-focused communications and investor relations firm. FitzGerald will retain its brand identity, and founder, president and CEO Maura FitzGerald will continue to manage… Continued
CEOs Debunk Measurement Myths
April 8th, 2002 by PRNEWSConversation about measurements is commonplace at the Miss America Pageant, but usually it’s about Miss Maryland’s hips, not missed media hits. But when Robert Renneisen recently stepped down from his role as CEO of the… Continued
Strategy of the Week
April 1st, 2002 by PRNEWSWhen the Toronto Transit Commission’s workers threatened a strike, transit company GO Transit viewed TTC’s crisis as an opportunity to attract passengers who wouldn’t be able to get their usual ride to work. The company… Continued
Nasdaq’s Lessons In Crisis Management
April 1st, 2002 by PRNEWSScott Peterson, director of media relations for Nasdaq, rendered the audience speechless at a PR industry event in Chicago last week as he spoke about his experience handling crisis communications in the wake of Sept.… Continued
Clarification
April 1st, 2002 by PRNEWSIn the March 11 issue of PR NEWS, we quoted an Advertising Age columnist who wrote that Metropolitan Life Insurance Company’s trademark infringement suit against AT&T had been settled once “cooler heads prevailed.” The federal… Continued
Awards Season Begins
April 1st, 2002 by PRNEWSNow that the Oscars are over, it’s time for the really sexy awards programs. PR NEWS has opened entries for the PR NEWS Platinum PR Awards, one of the public relations industry’s most illustrious honors.… Continued