Archive: April 2002

Most journalists tend to be a tad change-phobic about their own lives, but when it comes to the companies they cover, two-thirds believe innovation will play the greatest role in a company’s ability to survive… Continued

Allhealth Public Relations will host “Meet the Health Policy Media,” a workshop on Friday, April 26 from 8:30 a.m. to 10:30 a.m. at the National Press Club in Washington, D.C. The event, designed to offer… Continued

The world’s top 50 companies may be ignoring their European stakeholders, but Vocus is not. The company is opening international headquarters in London and launching new local language (Spanish and French) versions of its online… Continued

Looking for short-term assistance producing news releases, brochures, speeches, white papers or bylined articles? Ketchum/ Corporate Technology Communications launches CopyWrite, a new division of the agency’s editorial team. CopyWrite will tap the skills of journalists… Continued

Odds are it’s not, since more than 75 percent of the world’s 50 largest companies do not have a corporate Web site that focuses on Europe as a regional body, according to research recently released… Continued

Contrary to popular belief that radio and television stations have little space for or interest in public service announcements, a new survey shows PSAs may even increase slightly this year. The survey (conducted by PSA… Continued

In our special 2002 Year Ahead issue, one PR NEWS advisor predicted that we would see tremendous growth in the globalization of American business – and the globalization of PR along with it. In this… Continued

When Cohn & Wolfe was called in to launch a literary awards program to tout the Upper Canada microbrewery to the Canadian literary community, it used the diminutive size of the brewery to get super-sized… Continued

Moody’s Corp., a company that knows a thing or two about communicating business information, recently found itself having to communicate its own story to its own workforce. Then-parent company Dun & Bradstreet announced in December… Continued

1221 Avenue of the Americas 43rd Floor New York, NY 10020 212/512-2000 http://www.businessweek.com This spring the editorial team at BusinessWeek began producing special reports in a cooperative effort with the business editors of USA Today.… Continued