Archive: February 2002

Steve O’Keeffe, founder of O’Keeffe & Co., an advertising, PR and marketing firm, expands his horizons with a new venture, PRSourceCode, bringing together technology journalists and PR pros. PRSourceCode’s first offering, Edit Forum, provides high-tech… Continued

For most of my 27 years in this profession, I’ve worked in nonprofit and association communications. During college, while working in radio news and public affairs, I didn’t think about this particular industry setting for… Continued

We asked communications execs from nonprofits and associations to give us their read on the toughest challenges for 2002. Here’s a sampling: Challenges today and through 2002: Continually balancing the issue of membership and providing… Continued

In our January 14 case study, we reported on the launch of Dean Foods’ Dips-for-One. The American Dietetic Association would like to clarify that it did not conduct research with Dome Communi-cations and adds that… Continued

The American Association of Clinical Endocrinologists and the Washington, D.C. office of Ketchum Public Relations discovered the value of unique messages for unique groups last month when they targeted African Americans, Latinos and other ethnic… Continued

Non-government organizations are gaining the same credibility corporate America and the U.S. government have always enjoyed, according to Edelman’s second annual survey of U.S. and European Opinion Leaders. The survey of “opinion leaders,” defined as… Continued

740 North Rush Street 4th Floor Chicago, IL 60611 312/649-5350 http://www.modernphysician.com The editors of Modern Physician are serious about the business of medicine. They have to be with a circulation of around 32,500 doctors (and… Continued

National News: Chris Strum, assistant managing editor of US News & World Report and editor of USNews.com, leaves. Chris Haines was promoted to replace her. Call 202/955- 2454 … Woman’s World promotes Elisa Agostinho to… Continued

We’ve offered plenty of strategies for “wartime pitching”: how to get around a nonexistent news hole and reporters focused solely on terrorist attacks/national news/major business crises/the death of a celebrity. But sometimes there’s simply no… Continued

Builder Online (builderonline.com) a news portal for the construction industry from publisher Hanley-Wood, has launched a revamped site with more news coverage and product information. The site now provides users news feeds from 2,600 national… Continued