Your company spent big bucks on an elaborate tradeshow booth. Now the pressure is on to produce tangible results, despite the fact that many events have seen a decline in attendance since the events of… Continued
Archive: December 2001
After Anthrax, Direct Mail Looks to the Internet
December 31st, 2001 by PRNEWSImagine this PR nightmare. Just as the anthrax scare hits the U.S. postal system, your company has printed and ready to drop a direct mail campaign specifically designed to pique the recipients’ curiosity: unmarked, hand-addressed… Continued
Gutsy Event Marketing Campaign Wins Patients’ Trust
December 17th, 2001 by PRNEWSThe way to a gastroenterological patient’s heart is most definitely through his stomach. That’s what Manning, Selvage & Lee/Chicago discovered when it partnered with the American Gastroenterological Association to create a groundbreaking consumer outreach program… Continued
Media Insight: Airport Security Report (formerly World Airport Week)
December 17th, 2001 by PRNEWSPBI Media, LLC 1201 Seven Locks Rd Suite 300 Potomac, MD, 20854 301/354-2000 301/762-4196 http://www.aviationtoday.com In the weeks following Sept. 11, the newsletter formerly known as World Airport Week (a PR NEWS sister publication) made… Continued
Media Moves
December 17th, 2001 by PRNEWSNational News: Lisa Simpson’s title at InStyle changes from senior correspondent to senior associate editor. She covers books, interviews celebrities and works on international issues. Phone 310/268-7200 … Tara McKelvey joins Marie Claire as senior… Continued
PR Wish List
December 17th, 2001 by PRNEWSThe Boston Chapter of PRSA is celebrating the holiday spirit with a little levity. The group has compiled a Top Ten Holiday Wish List from submissions from its local members. Want your wish included in… Continued
Top Challenges for Corporate Communications
December 17th, 2001 by PRNEWSCorporate communicators in the chemical, pharmaceutical and telecom industries are much more likely to be challenged by internal organizational woes than their colleagues in the automotive, technology, financial services or utility industries. A new survey… Continued
CNN Cancellations
December 17th, 2001 by PRNEWSCross contacts for “Showbiz This Week,” “Burden of Proof,” “NewsSite” and “Travel Now” off your contact list. CNN cancelled the shows and let go of anchors Joie Chen, Roger Cossack and Bill Tush. (CNN, 212/714-5542)
Losing ‘The Edge’
December 17th, 2001 by PRNEWSCNBC’s “The Edge” goes on temporary hiatus, to be replaced by “Capital Reports,” a look at top congressional and political leaders and the impact of Washington events on business and the economy. The program airs… Continued
Cable Coup
December 17th, 2001 by PRNEWSReady to send your latest pitch to the networks? Stop and think before you dial Dan Rather or Katie Couric. More than half of Americans who are more interested in the news post-Sept.11 say their… Continued