Being revered as a cultural institution has its drawbacks. Especially when you’re an apparel company with its eye on new generations of shoppers, and teens think of your duds as the stuff their dads wore.… Continued
Archive: September 2001
Media Insight: New York Times Upfront magazine
September 10th, 2001 by PRNEWS555 Broadway New York, NY 10012 212/343-6100 http://www.upfrontmagazine.com Upfront magazine, a joint publication of The New York Times and Scholastic Corp., is the only national news magazine specifically geared for high school students. The biweekly,… Continued
Media Moves
September 10th, 2001 by PRNEWSNational News: Matthew Scott joins Black Enterprise Magazine as personal finance editor. He develops, writes and edits features on personal finance and investment opportunities. Call 212/242-8000 … Jack Thomas’s position at The Boston Globe will… Continued
How’d You Get That?
September 10th, 2001 by PRNEWSHow do you get coverage for a – truly -dead story? Batesville Casket Co. garnered ink and airtime in outlets like Fast Company, American Demographics, ABC.com and the History Channel by rethinking its less-than-lively media… Continued
Latino Focus Puts Communities First
September 10th, 2001 by PRNEWSThe U.S. Hispanic population has grown 58 percent in the last decade, and the resulting $450 billion Hispanic consumer market is looking muy caliente to corporate America. Experts say bonding with the nation’s 35.3 million… Continued