Archive: November 1999

Motorola, AT&T and GTE placed first, second and third, respectively, in an annual ranking of the best telecom brands prepared by Corporate Branding, L.L.C., a Stamford, Conn.-based firm specializing in global brand strategy and communications.… Continued

An exclusive affiliation agreement has been stamped between Ketchum and Recognition Public Relations, Australia’s largest IT-oriented PR firm, in an effort to expand its technological girth to the Asia Pacific region. The deal gives Recognition… Continued

Looking to get some extra mileage out of those beautiful, glossy product shots that tapped your budget in one fell swoop? PR Newswire has teamed with veteran photo editor Hal Buell to offer online tips… Continued

We always knew there were little men inside them there machines! Nedd/Detroit Public Relations introduces a new service for the prosaically challenged. The firm’s Web-based Press Release Builder (found at publicityonline.com) prompts users to fill… Continued

Time for small communications firms to add another item to their holiday wish lists – glory, that is. The Summit Creative Awards, a competition for advertising and marcom shops with billings under $15 million, has… Continued

Americans are hungry for news about culinary trends, while companies in the food industry are starving for grade-A, PR talent in the tight labor market, according to The Hungry Mind, a bulletin published quarterly by… Continued

How can you shore up your company’s brand reputation among business travelers? Give ’em free stuff. A recent poll of 280 randomly selected business travelers at Chicago’s O’Hare and Dallas/Fort Worth International airports revealed that… Continued

In the evolution of PR measurement, many have taken the easy road and blamed SENIOR MANAGEMENT – that faceless nemesis – as the main culprit blocking the path to research nirvana. But a straw poll… Continued

Michael Ovitz may be ancient news, but the talent trade is far from dead on the PR front. Now there’s new scoop about where companies like MCIWorldcom, Citibank, Mobil Oil and GM are going for… Continued

In tech circles, where neophytes are about as inconspicuous as pimples on a prom queen, the standard line is, "It’s not who you know, but what you know." The 1999 PRESStige Awards, announced last week,… Continued