As this year’s tidal wave of mergers and acquisitions produces bigger and badder PR conglomerates, a smaller, more subversive force is emerging in the shadows: virtual alliances of PR free agents. Most recently, 10 IABC-affiliated… Continued
Archive: September 1999
PR NEWS PRofile
September 20th, 1999 by PRNEWSDavid Petrou President & COO, Eisner Petrou & Associates Washington, DC Education B. A. University of Maryland M.A. Georgetown University (Milton scholar) First Job On a family vacation, met Ron Busch, then-chairman of Pocket Books.… Continued
Y2K: A Non-Issue for PR Execs?
September 20th, 1999 by PRNEWSAs the calendar inches closer to Y2K, conventional wisdom holds that lifeline industries such as banking and utilities will be hardest hit by inquiries (and possible backlash) from consumers, regulators and the investment community. The… Continued
Job Tracker
September 20th, 1999 by PRNEWSPublic Affairs/Communication Director City of Chandler Salary Range: $72,301-$101,234 Join the leadership team with the City of Chandler, Arizona. Chandler is located in the southeastern section of the Phoenix metropolitan area and is one of… Continued
Barr Opens Biz in Detroit
September 20th, 1999 by PRNEWSDetroit-based PR pro Brendy Barr announces the formation of Brendy Barr Communications, LLC. Barr has 15 years of experience. Prior to launching her own firm, she was a vice president and management team member at… Continued
Cyber Snipers Underscore NeedFor PR Intelligence on the Web
September 20th, 1999 by PRNEWSFord Motor Co. took a hit last week when a federal judge ruled that rogue Web publisher blueovalnews.com was not breaking the law when it posted proprietary Ford documents on its Web site, which caters… Continued
Agency Selected to Help Develop Strategic Anti-tobacco Legacy
September 16th, 1999 by PRNEWSThe Win In June, Fleishman-Hillard in Washington, D.C., was selected as the agency of record for American Legacy Foundation, a national anti-tobacco organization funded by the $206 billion master settlement agreement achieved between the tobacco… Continued
Early PR Planning Achieves Best Biotech Branding Results
September 16th, 1999 by PRNEWSWithin the rapidly changing, highly competitive biotechnology industry, strategic PR pros must initiate strategic programs early enough to ensure that product outcomes match investor and medical community expectations. They must also find and target the… Continued
Campaign Exceeds ROI Goals with Fine-tuned Segmentation
September 16th, 1999 by PRNEWSAfter several years of stagnant sales, Blue Cross and Blue Shield of South Carolina (BCBSSC) challenged its direct marketing firm, Harte-Hanks DiMark, to better define the health plan’s target market and boost ROI by 15%… Continued
Physicians Lack Training On Child Sexual Abuse
September 16th, 1999 by PRNEWSPhysicians feel ill equipped to address child sexual abuse issues, which affect 1% of the nation’s children. While many healthcare professionals understand their responsibility to address suspicions of possible sexual abuse, they prefer that parents… Continued