Your client asks you to develop a program that targets women in their 30s. What type of woman fits this profile? Is she married or single? Is she career-oriented or a housewife? Is she a… Continued
Archive: September 1999
Health Site Gets Personal to Keep Visitors Coming Back
September 30th, 1999 by PRNEWSHealth and wellness Web sites are wildly popular with Internet surfers but the key to holding their fickle attention is innovative personalization. Without it your Web site is destined to a fate of hit-and-run anonymity… Continued
Looking Good For Their Age
September 30th, 1999 by PRNEWSChances are if you ask most 30- to 50-year-olds if they look good for their age, the answer will be a confident "Yes!" according to the annual Wrinkle Report on behalf of Renova, an anti-aging… Continued
Fried Potatoes Dominate Overweight Kids’ Diets
September 30th, 1999 by PRNEWSChildren who are overweight typically stuff themselves with too many french fries and potato chips – the least healthy way of eating this vegetable. Potato chips and fries make up more than one-quarter of the… Continued
Working-Age Women At Highest Risk of Being Uninsured
September 30th, 1999 by PRNEWSWomen ages 18 to 64 are increasingly uninsured, especially those who are younger and unmarried or have low incomes and are less educated, according to a report by the Commonwealth Fund Commission. These trends must… Continued
Medication Errors Are Top Patient Concern
September 30th, 1999 by PRNEWSAs more and more sophisticated drugs enter the market, patients worry about the accuracy, safety and appropriate monitoring of their medications, according to a study by the American Society of Health-System Pharmacists (ASHP). The study,… Continued
Charting the Healthcare Marketing Roadmap
September 30th, 1999 by PRNEWSEffective branding in healthcare is a highly desired goal, but achieving it is tough. Should you use an "umbrella" approach that promotes all hospitals and facilities in a system under one major brand or allow… Continued
Protect Your Communications Budgets With PR Measurement and ROI Reports
September 30th, 1999 by PRNEWSAlthough executive management increasingly is recognizing the importance of the communications function to the bottom line, the need to measure your effectiveness has never been more critical. A recent study by the Council of Public… Continued
Hire The Best
September 30th, 1999 by PRNEWSPlace your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued
Media Moves
September 30th, 1999 by PRNEWSThe information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued