General Porter Novelli, New York, appointed by Southwest Airlines to handle strategic counsel and special project development. Bozell Kamstra Advertising and Public Relations, Boston, retained by the Hilton Boston Logan Airport to provide advertising, marketing… Continued
Archive: May 1999
Sports Product Scores a PR Coup with Kid’s Idea
May 31st, 1999 by PRNEWSHands-on Basketball, a toy dreamed up by Christopher Haas for his elementary school’s invention fair, didn’t win a prize. But it did win the support of a distributor and sold 23,000 units in the first… Continued
Calendar
May 31st, 1999 by PRNEWSJune 2 "Marketing on the Internet, American Computer Educators," Women’s Business Development Center, Philadelphia, 215/790-9232; http://www.mbemag.com/html/calender.html#June. June 7 "Conference hosted by PRSA Environment Section," PRSA, Capitol Hilton, Washington, D.C., 212/995-2230. June 8 "High-Tech PR: A… Continued
Key Contacts: Food & Wine
May 31st, 1999 by PRNEWS1120 Avenue of the Americas New York, NY 10036 Fax: 212/764-2177 http://www.foodandwine.com Just by looking at the cover of this upscale food magazine, you can discern that any story ideas should reflect the finer things… Continued
Media Insight
May 31st, 1999 by PRNEWSThe Today Show 30 Rockefeller Plaza Suite 304 New York, NY 10112 If the Ivory Tower of journalism really does exist, you’ll find it with producers at The Today Show. This morning show may be… Continued
‘Yeah, Baby!’ – Software Company Uses Life-Sized Austin Powers for PR Plug
May 31st, 1999 by PRNEWSIf Austin Powers arrived at your office in a box, chances are you’d take notice – and then probably call the police. But 26 top-tier business reporters and editors didn’t need to alert the authorities… Continued
PRSA Ethics Board Takes Complaint To the Public, But Is It Ethical?
May 31st, 1999 by PRNEWSWe’ve lost count, but there’s another round between Jack O’Dwyer and the Public Relations Society of America to report. In a rather terse letter to Richard Newman (CEO of The Newman Group), Bob Frause, chairman… Continued
Integrated Marcom, Not Advertising, is Key to Reaching Women
May 31st, 1999 by PRNEWSNEW YORK – Although direct-to-consumer advertising in the U.S. is expected to climb to $1.7 billion by next year, this heavyweight branding is not getting the attention of women – the primary healthcare decision-makers for… Continued
Coming Up in PR NEWS
May 31st, 1999 by PRNEWSJune 7: Platinum PR Winners!!!! Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements and directories Banner… Continued
Job Tracker
May 31st, 1999 by PRNEWSPUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with a minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media… Continued