April 29 Healthcare Public Relations and Marketing Society of Greater New York’s Communicating with the Media conference. Call Mari Gold, 212/597-8880. May 17-18 MacDonald Communications’ Marketing Healthcare to Women: Capturing Mind-Share for Marketshare conference. New… Continued
Archive: April 1999
The News
April 29th, 1999 by PRNEWSTest-driving Faith-based AIDS/HIV Outreach A faith-based approach to AIDS/HIV outreach is being tested by a handful of African-American churches throughout the country in response to the disproportionate ratio of AIDS/HIV infection among this group. Last… Continued
PR For Infectious Disease Treatments Is In High Demand
April 29th, 1999 by PRNEWSPR professionals involved in client counsel for infectious disease understand that this therapeutic arena requires a highly specialized approach. Clearly it is not business as usual for the PR executive. Communications pathways are specialized, and… Continued
Top-Ten Pharmaceutical Spenders
April 29th, 1999 by PRNEWSRank Brand 1998 DTC $ % Change from ’97 1 Claritin $185.1 171% 2 Propecia 92.0 n/a 3 Zyrtec 75.6 39 4 Zyban 64.4 69 5 Pravachol 59.7 – 23 6 Allegra 52.5 – 18… Continued
On The Pulse: Healthcare Trends & Surveys
April 29th, 1999 by PRNEWSSchool Violence Is Rising Violence in schools is on the rise, according to the Centers for Disease Control and Prevention (CDC). The CDC is also quick to note, however, that school-associated deaths comprise less than… Continued
Online House Calls
April 29th, 1999 by PRNEWSAmericans are bolting to the Web to research new drug developments, disease treatments and for wellness/prevention advice. It’s probably the best PR windfall to hit the healthcare industry in ages. This is just the beginning… Continued
High School Massacre Opens Eerie Door For Preventive Mental Health
April 29th, 1999 by PRNEWSThe writing is on the wall and the messages are hauntingly clear: when it comes to childhood violence, prevention is the clarion call. The latest well-publicized evidence of this is the mass murder of 12… Continued
Media Insight
April 29th, 1999 by PRNEWSThe Caregiving Newsletter P.O.Box 224, Park Ridge, Il 60068 As more and more seniors are being cared for by family members, this audience is being regarded as a key "gatekeeper" audience. Often referred to as… Continued
AMA Conference Explores Issue Of Credentialing The Medical Press
April 29th, 1999 by PRNEWSA Ph.D. for Healthcare Reporters? Several speakers delivered a real zinger at this month’s American Medical Association annual conference in Washington, D.C. on health reporting and medical communications. Several panel members in a session the… Continued