It’s mid-February 1999, and you have communicated your organization’s Year 2000 remediation plans to clients or customers, employees, vendors, shareholders and partners. Hopefully, you also have received information from your suppliers and business partners that… Continued
Archive: February 1999
Y2K Management: Getting Everyone in the Y2K Loop – From Your CEO to Your Vendors
February 22nd, 1999 by PRNEWSNo Child’s Play for Shandwick to Give Brand Personality
February 22nd, 1999 by PRNEWSPicture it – you’re digging for a holiday shopping season news hook for a line of educational toys competing against action-packed video games and the hot newfangled toys that lend themselves to media hype. A… Continued
Calendar
February 22nd, 1999 by PRNEWSFebruary 24 "WEPR Pacesetters Luncheon: Women and the New Media," Women Executives in PR, Doral Park Avenue, 70 Park Avenue, New York, 203/226-4947. February 24-26 "Entertainment Branding and Tie-Ins," Institute for International Research, Ritz-Carlton, Marina… Continued
Opus Event Marketing Proves that Press Kits Don’t Have to be Costly to be Effective
February 22nd, 1999 by PRNEWSJournalists get a lot of ineffective and boring press kits so when one is really great, we think it’s worth mentioning. This week we offer hats off to Richmond, Va.-based Opus Event Marketing which sent… Continued
What To Do When the Crisis Hits
February 22nd, 1999 by PRNEWSIt’s impossible today to have a strict definition of a crisis since so many variables – publicity, a plunge in stock price, outside controversy (just think Teletubbies) – can rock the brand boat. With that… Continued
Key Contacts: Chicago Tribune
February 22nd, 1999 by PRNEWSChicago Tribune 435 N. Michigan Ave. Chicago, Ill. 60611-4003 Phone: 312/222-3232 Editors from this windy city paper make pitching a breeze with their Midwestern good manners. Expect return calls and good media relations advice when… Continued
Media Insight
February 22nd, 1999 by PRNEWSMSNBC 1 MSNBC Plaza Secaucus, NJ 07094 It’s not easy to even get your foot in the door with staffers from MSNBC. In fact, it has taken us weeks to track down producers – with… Continued
Commission Members Provide Perspective on Research Challenges
February 22nd, 1999 by PRNEWSPR measurement has often been more sporadic and hybrid than it has been highly standardized. But the Institute for Public Relations is hoping to bring clarity – even closure – to the need for uniform… Continued
Job Tracker
February 22nd, 1999 by PRNEWSGlobal Fortune 50 company, with headquarters in the Boston, Mass., area, seeks media relations specialist. Responsible for monitoring media coverage of the company in international, national, local, business and trade press. Will work with director… Continued
Industry News
February 22nd, 1999 by PRNEWSBusiness Moves Acquisitions Hill and Knowlton buys $8-million-plus-in-revenues techno shop Blanc & Otus, San Francisco. B&O retains its current brand, operating as Blanc & Otus, with all 85 employees remaining on board, according to President… Continued