Sony Camcorder Controversy: A Snapshot of Crisis Variance More proof of the varied forms crises can take is the fresh controversy out of which Sony Electronics is digging itself. The company has been hit with… Continued
Archive: August 1998
M&As: Time for Communicators To Prove Their Business Worth
August 24th, 1998 by PRNEWSThe roller coaster ride of mergers and acquisitions are a white-knuckle time for anyone in corporate communications, often because the initial stages provide little insight into whether you’ll remain on the team once the agreement… Continued
Mark Your Calendar
August 20th, 1998 by PRNEWSAugust 29-September 2, Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/422-3737. October 11-13, The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. September… Continued
The News Monitor
August 20th, 1998 by PRNEWSMayo Puts Its Web Site On ‘Headline Watch’ The site, Mayo Clinic Health Oasis (http://www.mayohealth.org) added "Headline Watch" to its consumer online offerings this month, which provides daily updates on mainstream media health coverage. In… Continued
Management Approach Earns Firm National AOR Status
August 20th, 1998 by PRNEWSTHE WIN: Fischer & Partners, a Los Angeles-based healthcare marcom firm, became Unicare Life & Health Insurance Company’s national PR agency of record (AOR) last month. Unicare, based in Woodland Hills, Calif., is a subsidiary… Continued
Crisis Hits Home With Edelman; PR Teams ‘Walk the Walk’
August 20th, 1998 by PRNEWSAs PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued
Provocative Billboard Campaign Gets Legislators’ Attention
August 20th, 1998 by PRNEWSTo influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The… Continued
On the Pulse: Healthcare Trends and Surveys
August 20th, 1998 by PRNEWSPR Vets Aren’t Optimistic About Younger Generation Veteran PR practitioners are not optimistic about the next generation’s writing skills, client relations and business acumen, according to a recent study by a regional PR industy newsletter.… Continued
Humana, United In ‘Save-Face’ Mode
August 20th, 1998 by PRNEWSThe failed merger of United Healthcare and Humana is putting the organizations’ communications strategies to the ultimate test. The task is to convince internal and external audiences that the two companies were viable before the… Continued
Industry Merger Communications
August 20th, 1998 by PRNEWSAre Lacking in Four Core AreasIn spite of the healthcare industry’s robust merger activity, merger communication strategies still are missing the mark in four critical areas of employee communications that range from "announcement communications" to… Continued