Archive: September 1997

Gary Black, Sanford C. Berstein, 212/486-5800 T. Anne Cox, Merrill Lynch, 212/449-1000 Steven Galbraith, Sanford C. Berstein Michael Goldstein, Sanford C. Bernstein J. William Gurley, Deutsche Morgan Grenfell, 212/469-5000 Weston Hicks, Sanford C. Berstein Mark… Continued

Now that your firm has sponsored a continuing education series in the local schools or held a meeting with civic leaders to determine the impact of your company on the community at large, it is… Continued

Analysts’ sell-side reports can be one of the most poignant indicators you have of how the financial community perceives the worth and health of your company. But more importantly, they are a test of the… Continued

On the Radar Screen In the Sept. 17 issue of The Washington Post, Burson-Marsteller took a hit when Al Kamen, writer of the "In The Loop" business feature, aimed some of his sarcasm at the… Continued

From the entire array of integrated marketing communications vehicles, PR is most often cited as being the most flexible, cost-effective and, most importantly, strategic. In fact, many Fortune 500 clients consider marketing public relations the… Continued

It’s relatively easy to get media coverage for celebrity events, a corporate crisis or even a plane crash. But what do you do when your client asks you to devise a campaign centered on aluminum… Continued

September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570. September 30: National Investor Relations Institute, "Managing Shareholder Relations," San Francisco, 703/506-3570. October 1: National Investor Relations Institute, "Issues in Financial Disclosure,"… Continued

This week, a heavy wooden box – emblazoned with the phrase, "In a world of tireless press conferences and media events, there’s always Bass Ale" – arrived at our newsroom as part of PR boutique… Continued

Seattle: The Area With Most Women-Owned Firms If you’re a female PR exec scouting the country for places where you can flourish, consider these leading regions: Portland, Ore., Seattle, Phoenix, Houston and Nashville (see chart,… Continued

Children’s Broadcasting Corp., 724 First Street North, Fourth Floor Minneapolis, Minn. 55401; Phone: 612/926-1280 Editor’s Note: The kids market has really taken off so there are countless ways you can try to get a plug… Continued