SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren’t working… Continued
Archive: December 1996
INDUSTRY WRAP-UP
December 30th, 1996 by PRNEWSReport on Meaningful Employee Communication Released The Dallas chapter of International Association of Business Communicators has released a 30-page report on employee communication to top executives at Dallas’ 100 largest companies to help raise awareness… Continued
GROUP EARNS KUDOS FOR WEB PRESENCE
December 30th, 1996 by PRNEWSAs cyberspace becomes a part of the everyday business world, PR professionals can vouch that it’s a communications medium that should be used for all its worth. That’s the trend that companies nationwide seem to… Continued
ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES
December 30th, 1996 by PRNEWSPR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established… Continued
HOW ONE PR FIRM LOOKED TO MADONNA FOR COVERJT PUBLIC RELATIONS
December 30th, 1996 by PRNEWSNO stranger to celebrity publicity and media placement, knew how important it would be to get Madonna (new mom, Material Girl, "Evita" star) on the January cover of Redbook magazine. The magazine, intent on repositioning… Continued
CORPORATE PR BUDGETS GET BOOST IN ’97; FUNDS EARMARKED FOR WEB
December 30th, 1996 by PRNEWSCorporate PR budgets for 1997 are up over last year, with monies being earmarked for PR Web ventures, projects headed by consultants and strategic communications programs. But although budgets have jumped slightly, PR staffs won’t… Continued
SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS
December 16th, 1996 by PRNEWSPlanning and executing a smooth PR campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group branch in San Diego, Calif., a senior… Continued
MEDIA INSIGHT
December 16th, 1996 by PRNEWSSECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMETNS News This section is made up of a potpourri of news –including what’s happening in Washington to goings-on worldwide. National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano… Continued