Public relations is a competitive industry, and working in PR requires a talent for written and visual communications, among other skills. Courtesy of PR News’ followers on Twitter and Facebook, here are some thoughts on “What’s the first thing you notice about a PR job candidate?”
- In person? Body language. Over the phone? Inflection and tone. Over email? Writing & grammar - @laurenDC123
- Social media skills - @pscuevas
- Their social media footprint. - @_smyth_
- Understanding communications strategy! Soc med is great now, but if they can stay on top of HOW people communicate, then *applause* - @LBMatt
- Attention to detail! - @kenbruno
- Enthusiasm! And attention to detail - @LaunchSquad
- Writing ability - @AZarenPR
- Presence (in person). Writing ability (on paper) - @AutumnLatimore
- Social media public profiles - Kathryn Bonesteel
- College - Greg Wilson
- If their resume is grammar and spelling mistake free! - Blu Lotus Public Relations
- APR - Kelli Miller West
If you are interested in a career in PR, or looking to make a change, be sure to visit the PR News Job Board today.
Public Relations is a painful industry. Especially if you’re a guy. It’s full of ditsy women that have no talent. Sooooo glad I’m in advertising now. I feel bad for the men that still work in PR. They have to deal with the angry little princesses fighting all the time. And if they’re not killing each other they’re hating on men. What a terrible industry.
Wow, way to generalize an entire field. There are plenty of helpful, encouraging, beautiful people in this industry too. Your experience is isolated and not indicative of the industry as a whole. I’m sorry it was so negative.
NOPE! Everyone I’ve talked to agrees with me, from Chicago PR executives to folks in Southern California…the public relations industry is full of sexist stupid women. I’m sure you work for a small agency with all women, so I could care less about your sheltered opinion.
The correct term to imply that you haven’t been affected by Brianna’s comment is ‘I couldn’t care less.’ How you had stated it indicates that you actually do care about her sheltered opinion.
Grow up little boy, she was correcting Brianna’s condescending and spiteful comment. People are allowed to express their opinion.
I agree. I’ve seen men fired in PR simply because they “didn’t fit in”. As in they didn’t gossip about other women like all the other women. They actually provided results and got coverage for our clients. It’s a very shallow and superficial industry.