Archive:

Larry Ellison’s retirement as CEO of Oracle is a good time to reflect on some of his most memorable words that should resonate for communicators.

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact.

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.

The life and career of Joan Rivers offers a number of lessons for people working in PR.

There are certain qualities that should stand out among candidates when assembling a crisis communications team.

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.