Tag Archives: richard brownell

6 Steps to Brand Forgiveness After a Crisis

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.  | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Tagged , | Leave a comment

The Power of Communities in Building Your Brand

Communities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Leave a comment

6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

Posted in Digital PR, Free Content, Measurement, Social Media, Water Cooler | Tagged , , , | Leave a comment

4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

Posted in Free Content, Media Relations, Media Training, Nonprofit PR, Water Cooler | Tagged , , | Leave a comment

Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

Posted in Crisis Management, Free Content, Media Relations, Water Cooler | Tagged , , | Comments Off

What PR Pros Need to Know About Facebook Instant Articles

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off

How Tom Brady Can Stop His Reputation’s Deflation

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior. | MORE »

Posted in Crisis Management, Free Content, Media Relations, Water Cooler | Tagged , , , | Comments Off

8 Benefits of Business Blogging [Infographic]

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Relations, Social Media, Water Cooler | Tagged , , | Comments Off

3 PR Takeaways From Pew’s News Media Report

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.  | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Tagged , , | Comments Off

7 Tips for Using Social Media in a Brand Crisis

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | Tagged , , | Comments Off