Tag Archives: richard brownell

4 Ways PBS Shapes Content for Maximum Facebook Exposure

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful. | MORE »

Posted in Free Content, Social Media, Water Cooler | Tagged , , , | Leave a comment

Want to Generate Bad PR and Social ‘Dislikes?’ Here’s General Mills’ Strategy

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Tagged , , , , , | Leave a comment

3 Brand Communications Tips for the Heartbleed Security Breach

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Water Cooler | Tagged , , , | Leave a comment

CVS’ Cigarette Announcement Advances CSR Through Communications

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.  | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Tagged , , , , | Leave a comment

5 Tips for Handling the Hate on Yelp

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.  | MORE »

Posted in Crisis Management, Digital PR, Free Content, Water Cooler | Tagged , , , , | Leave a comment

4 Ways for CEOs to Minimize Damage in a Crisis

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Tagged , , , | Leave a comment

5 Tips for Working KPIs Into Your Measurement Strategy

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.  | MORE »

Posted in Free Content, Measurement, Water Cooler | Tagged , | Leave a comment

From Russia to China and Back: Managing PR in an Unpredictable World

PR is global. You can’t predict what will happen around the world. But you can prepare. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | Tagged | Leave a comment

4 Ways Changing Media Patterns Are Disrupting PR

PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Tagged , , , | Leave a comment

Top Programs from the 2014 CSR A-List

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.  | MORE »

Posted in Awards, Corporate Responsibility, CSR, Free Content, Water Cooler | Tagged , , , , , , , , , | Leave a comment