Tag Archives: richard brownell

4 Key Elements of Any Media Relations Strategy

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.  | MORE »

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Mike Nichols’ Career Offers Lessons for All Communicators

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons. | MORE »

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5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience. | MORE »

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Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.  | MORE »

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4 Tips for Using Twitter to Pitch Journalists

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.  | MORE »

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Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR. | MORE »

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10 Tips for Achieving Work-Life Balance

We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say. | MORE »

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4 Tips to Craft Content That’s Shareable and Likeable on Social Media

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success. | MORE »

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7 Factors in Content Creation for Google

Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »

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5 Measurement Methodologies to Analyze a PR Strategy

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety … | MORE »

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