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Here are some solid PR tactics internal communicators can rely on to effectively engage with company employees.

Follow a reporter’s rules for writing and you will increase the potential for exposure for your releases.

There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

It’s easy to assume that all people in positions of authority are naturally good public speakers. Here are some tips that good public speakers follow to look natural at the podium.

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously.

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.