Tag Archives: richard brownell
Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.
The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.
The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.
There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.
Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.
Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.