Tag Archives: richard brownell
The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.
If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.
Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.
Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.
PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media.