Archive:

The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage?

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience.

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.