Archive:

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you.

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day.

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.

When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.