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We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say.

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success.

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety… Continued

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?