In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.
Archive:
Antonio Brown’s Buccaneers Release Triggers Employer Communication Dilemma
January 3rd, 2022 by Sophie MaerowitzBuccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.
Sephora Cuts Ties With Divisive Influencer in PR Tradeoff
February 1st, 2021 by Sophie MaerowitzOn January 6 at 2:55 p.m.—about 20 minutes after insurrectionists breached the Capitol building—beauty influencer Amanda Ensing tweeted, “There’s not enough popcorn in the world for what’s about to happen.” Ensing has long been vocal about her political and religious views on social media. Sephora, partnered with the influencer on a skincare campaign, was forced to answer for its choice of brand ambassador.
TikTok: Where #HashtagChallenges Turn Users into Brand Content Creators
December 4th, 2018 by Rich ThomaselliYou’ve probably heard of TikTok by now, the new short-form video app that allows users to create up to 15-second videos using their cameras, in-app editing tools and animation. Currently the No. 1 free app… Continued
Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)
December 3rd, 2018 by Diane SchwartzIt comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued
Influencers: How to Assess Positives and Risks
November 28th, 2018 by Seth ArensteinCommunicators are well aware of the benefits an influencer and influencer marketing can have for brands and organizations. Unfortunately sometimes the positives an influencer brings blind us to the need to carefully assess the potential risks involved with employing influencers. In this first of a multi-part, sponsored series, executives from Crisp, a content risk firm, discuss the importance of risk assessment when dealing with influencers.
6 Influencer Marketing Tactics From Logitech’s VP of Global Communications
June 19th, 2018 by Jim AlkonInfluencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.
5 Ways to Harness the Power of Nano-Influencers
April 4th, 2018 by Hayley JenningsPR News’ recently published Influencer Marketing Guidebook details the power of nano-influencers who are not traditional internet personalities but still wield influence online. And though these are average people who may be against using conventional marketing tactics in their internet communities, businesses can still find ways to work with nano-influencers without overstepping bounds. Here are five ways brands can leverage their nano-influencers.
5 Tips for Nonprofits Looking to Recruit and Engage Influencers
March 19th, 2018 by Hayley JenningsWorking with influencers can be an excellent way for a nonprofit to increase donations and share its message and goals with a wider audience. But as a communicator for a nonprofit organization, it can be challenging to find the right influencer and convince them to be an advocate for your organization. Here are five tips on how to go about recruiting and rewarding them.
7 Questions to Ask When Seeking Influencers in Your Own Ranks
February 22nd, 2018 by Hayley JenningsYour employees can be your best and most authentic ambassadors, helping to spread awareness and build excitement around your brand. But finding the right influencers from within your ranks can be a challenge. In the just-published PR News Influencer Marketing Guidebook, Lisa Apolinski, founder and CEO of 3 Dog Write Inc., provides seven useful questions to help identify the best person for the job and how to craft your strategy around that person’s strengths and your existing customer base.