The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.
Archive:
In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators
March 11th, 2024 by Julie SolomonLast year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.
An Influencer Evolution, Starring the NFL (Taylor’s Version)
February 8th, 2024 by Gillian Janicki and Logan TrautmanAs exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service.
What Communicators Can Learn From Gen Z’s Influencer Playbook
February 1st, 2024 by Jennifer DanielOur author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.
What the ‘Barbie’ Movie Taught Influencer Marketing About Man-Hating
November 14th, 2023 by Alicia Van der MeerThis overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.
Navigating Influencer Fatigue
October 2nd, 2023 by Sinead Norenius-RaniereInfluencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.
Data Roundup: Influencers, Diversity are Essential; PR Ethics Needs a Closer Look
August 31st, 2023 by PRNEWSSprout Social takes a look at the influence of influencer marketing; the Institute of Business Ethics examines ethics codes at 24 PR associations; and a recent Harris Poll, in partnership with the Black Economic Alliance, take a look at attitudes relating to diversity in corporate America.
PRNEWS Poll: Bud Light Needs to Take Ownership of Its Actions
April 18th, 2023 by Nicole SchumanCommunicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.
Explainer: What is Deinfluencing?
April 10th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.
How the Ad Council Vets Influencers and Measures their Impact on Campaigns
February 27th, 2023 by Tai NicholsAhead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.