Search Results for: Klein Tools

Industry News

September 22nd, 1997 by
On the Radar Screen In the Sept. 17 issue of The Washington Post, Burson-Marsteller took a hit when Al Kamen, writer of the "In The Loop" business feature, aimed some of his sarcasm at the mammoth PR firm. Kamen's cynical mention ...

Media Insight: Wired.com

September 15th, 1997 by
520 3rd Street, 4th Floor San Francisco, CA 94107; Phone: 415/276-8400 Editor's Note: Wired News (http://www.wired.com), is the hourly-updated news site from the Wired family. It is unlike its sister site, http://www.hotwired.com, which provides analysis-based and ...

Industry News

September 8th, 1997 by
On the Radar Screen: Omnicom Acquisition of Fleishman-Hillard Goes Through; New Group Formed The long-awaited Omnicom Group Inc. acquisition of Fleishman-Hillard was inked Sept. 3 - sealing a deal which was announced in April and setting in motion one of the ...
Carving out a "competitive personality" for healthcare organizations is often the decisionmaker or breaker for consumers who are looking for compelling reasons to choose (or pass up) your particular hospital, network or health plan. And getting in the minds of ...
Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that had dentists doing the math ...
On June 16, PR NEWS ran the first group of recent PRSA Silver Anvil Award winners who were recognized at a June 12 banquet. Here's the remainder of the winners: Marketing Business to Business Financial Services: Money Talks, New York, with PepperCom, ...

News/Industry Wrap-Up

June 30th, 1997 by
Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific Bell's corporate communications from 60 to 6 ...