This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center's North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
Search Results for: Klein Tools
Digital Insights 041624
April 15th, 2024 by Nicole Schuman
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get… Continued
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
April 15th, 2024 by Mark Pasetsky
There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
IPR Conference Showcases Data to Improve Communication Strategies
April 15th, 2024 by Nicole Schuman
Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.
Measure Up 041024
April 10th, 2024 by Kaylee
Demonstrating PR Impact Through Earned Media Metrics As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state… Continued
Demonstrating PR Impact Through Earned Media Metrics
April 10th, 2024 by Kaylee Hultgren
As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.
Measure UP 04.04.24
April 3rd, 2024 by Nicole Schuman
Measuring PR and Comms Success With Customized Client-Aligned KPIs PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks… Continued
Digital Insights 040224
April 1st, 2024 by Kaylee
AI and Communications Analytics: A Match Made in Heaven While increased access to generative AI brings equal parts anxiety and excitement, there are significant advantages to adding AI-powered tools to your work. Our author looks… Continued
Friday Five 032924
March 28th, 2024 by Nicole Schuman
1 Diversity, Equity & Inclusion PR Roundup: the Power of Age, Ohtani's Non-Presser and Observer Called Out This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for… Continued
AI and Communications Analytics: A Match Made in Heaven
March 27th, 2024 by Kate LaVail
Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.