Social Media Tools PR Pros Must Know About Now

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Join PR News and learn what Chris Smith, SVP, enterprise social media for Bank of America; Erica Campbell Byrum, director of social media for Homes.com; and Leslie Campisi, managing director, U.S. for Hotwire PR pack in their social media toolboxes.

At this Webinar, you'll learn how to:

  • Monitor social media mentions about your brand across platforms
  • Schedule social network updates
  • Manage engagement for multiple social media accounts
  • Analyze and report social media engagement with your brand
  • Identify the influencers in your market, particularly for b2b brands that might have limited audiences
  • Use the best keywords in your social media posts
  • Aggregate the tweets of journalists who matter most to your brand
  • Archive social media posts
  • Use time-tested tools like Excel to manage your social media activity
  • Know how to make the choice between a free and a paid tool
  • Use tools for content curation and crowdsourcing
  • Identify when your team needs to fill in the gaps when the tools don't exist to meet your needs

Do you ever wonder if your PR colleagues and competitors have a line on the best social media tools to make their working lives more efficient and successful? Join PR News and Bank of America’s Chris Smith, Homes.com’s Erica Campbell Byrum and Hotwire PR’s Leslie Campisi and learn what’s missing in your social media toolbox.

Webinar Speakers:

Erica Campbell Byrum
Director of Social Media
Homes.com
@ericacampbell
Leslie Campisi
Managing Director, U.S.
Hotwire PR
@lesliecampisi
Chris Smith
SVP, Enterprise Social Media Marketing
Bank of America Corp.
@BofA_Community
Moderator:
Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI

 

At PR News’ webinar, Smith, Byrum and Campisi will share with you the must-have tools—both free and paid—that you need to monitor your brand’s social media presence, manage social media engagement, create social media measurement reports, schedule posts, archive social media posts, aggregate tweets by journalists and more.

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For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

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