In this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.
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Tips for PR to Start Wearing Green Eyeshades
July 22nd, 2013 by David Patton
Is social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.
Effective Storytelling in the Information Age: Infographic
July 19th, 2013 by Caysey Welton
Storytelling is becoming one of the most common buzzwords in marketing and communications today. Everyone stresses the importance of telling a good story that relates a captivating narrative to your brand, but they forget to talk about how to cut through the swell of cluttered information to deliver an on-point message to the right audience.
“PR News is an invaluable asset to communications professionals because it provides in-depth information and analysis. Its articles are commonly the center of discussion among our staff. We appreciate PR News’ wide range of coverage,… Continued
6 Must-Have Productivity Apps for PR Pros
July 15th, 2013 by Caysey Welton
As PR pros you likely have one irreplaceable communications tool that is tethered to you at all times: your mobile phone. These days, it’s hard to argue that a communications professional could get by without his or her phone.
How To Find Your Inner Screenwriter
July 15th, 2013 by Jen Grisanti
Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
Being Global Starts With Being Bicoastal
July 15th, 2013 by Leslie Campisi
There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal.
Top Brands Offer a Roadmap For Communicating With Rank-and-File
July 15th, 2013 by Frank Ovaitt
It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers.
3 Ways PR Pros Can Leverage Tumblr
July 10th, 2013 by Lucia Davis
Tumblr has released mobile app updates for iOS and Android that will boost discovery of new content. Here's what communicators need to know about the platform.
Respond by July 29 and receive a copy of PR Newswire's e-book, "Unlocking the Power of Multimedia Content for Communication, Conversion and Engagement," at no charge.You've been selected to participate in a survey being fielded… Continued