Social Media

Charting the Industry: Orgs Wrestle With Social Media ROI

January 3rd, 2011 by

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

Twitter Watch: Followers of Best Workplaces

November 12th, 2010 by

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.

Twitter Watch: Followers of Best Workplaces

September 13th, 2010 by

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

#pinkslime in the Spotlight: Hashtags Take Center Stage

April 2nd, 2012 by

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

6 Tips for Reaching the Hispanic Audience

April 2nd, 2012 by

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

March 26th, 2012 by

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

March 26th, 2012 by

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.

‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time

March 26th, 2012 by

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

Social Watch: Over Half of CEOs Engage on Twitter

March 26th, 2012 by

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

How to Create Empowering Digital Guidelines

March 23rd, 2012 by

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.