Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender CompetitionAugust 22nd, 2011 by PR News
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.
Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
Quick Study: Digital Leaders Lack Resources for Keyword Research; Social Media Gives Food and Bev Execs a Bad ROI TasteAugust 15th, 2011 by PR News
â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued
The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.
Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.
While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.