For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource CenterOctober 31st, 2011 by PR News
Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.
Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.
Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation EffortsOctober 24th, 2011 by PR News
It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.
PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.
Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.