With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.
Social Media & SEO
Social Media Beckons New Relationships
March 9th, 2015 by PRNEWSSocial channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.
Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature
March 5th, 2015 by Brian GreeneHow can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.
5 Tips for Using Snapchat from 16 Handles
March 4th, 2015 byNearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.
4 Reasons Why E!’s ‘Royals’ Video Went Viral
March 3rd, 2015 by Steve GoldsteinPR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.
Do’s and Don’ts for Engaging with Media on Twitter
March 3rd, 2015 by Matthew SchwartzTo capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.
PR Insider: What Communicators Need to Know About Google+ Changes
March 2nd, 2015 by Serena EhrlichRecent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.
The Week in PR – A roundup of PR and marketing-related news
March 2nd, 2015 by PRNEWS‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).
How to Generate Interest From Gen Y
March 2nd, 2015 by Nicole HallBrands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.
Time for a Closer Look at Your Content
March 2nd, 2015 by PRNEWSWhen brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.